Privacy Policy

The controller responsible for processing your personal data on this website is:

We process personal data in accordance with the Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR).

Depending on how you interact with our website, we collect the following categories of data:

When placing an order:

• First and last name of the sender
• Email address and phone number
• Delivery address of the recipient
• Chosen bouquet, date and personal message

When visiting our website:

• IP address (anonymised)
• Browser type and operating system
• Pages visited and time spent
• Referring URL

We only collect the data that is strictly necessary for providing our services.

Your data is used exclusively for clearly defined purposes:

• Order processing — Forwarding delivery details to the responsible partner florist
• Communication — Confirmations, queries and support relating to your order
• Quality assurance — Follow-up in the event of complaints or delivery issues
• Website optimisation — Anonymised analysis of visitor behaviour

Your data will not be used for advertising purposes or to create user profiles without your explicit consent.

123Blumen.ch does not pass your data on to third parties for commercial purposes. Data is shared only in the following cases:

• Partner florists — The information strictly necessary for delivery is transmitted to the locally responsible florist.
• Payment service providers — Your payment data is processed directly by our certified payment partner.
• Authorities — Where we are legally required to do so.

All third parties we work with are contractually obliged to comply with data protection regulations.

We do not store any credit card or bank details on our servers. All payment processing is handled by a third-party provider certified to PCI DSS standards.

Our website uses technically necessary cookies. We also use:

• Google Analytics — Anonymised analysis of visitor traffic.
• Google Fonts — For rendering typefaces.
• Google Maps — To display our delivery area.

You can disable cookies at any time via your browser settings.

We apply appropriate technical and organisational measures:

• Encryption of all data transmissions via SSL/TLS
• Storage on secured servers in Switzerland
• Restricted access to personal data
• Regular review of our security measures

• Order data — 10 years in accordance with Swiss accounting law
• Communication data — 2 years after the conclusion of the last contact
• Website data (logs) — Maximum 90 days

For enquiries: datenschutz@123blumen.ch

We reserve the right to update this privacy policy as needed. The current version is always available on this page.